Publicity on a Shoestring

Gift Therapist Jennifer Melnick brings up a topic that is near and dear to my heart: work that benefits the community.

This guest blog (thank you, Jennifer!)explores how she works to benefit a variety of communitites:

Publicity on a Shoestring: Partnering for Profits

In addition to my work as the Gift Therapist, I have had over 15 years of experience working with nonprofit organizations and local community initiatives. A common trend, no matter what their budget size, has always been a lack of resources. Although funding is always an issue, more pressing is the need for human capital. Finding committed volunteers and community champions to support and promote their cause is equally, if not more important to the sustainability of their programs and mission in the community.

Business owners can help solve these problems and make an impact in their own communities by looking outside traditional marketing methods and soliciting the help of the nonprofit community through forming effective partnerships that can create a win/win for both entities. Is there a program or service that is offered in your community that you feel passionate about? Would your product or service be a great match for a strategic partnership or special event promotion? If so, why not explore the following options with your charity of choice:

• Hosting a fundraiser at your place of business that will benefit the nonprofit.
• Providing discounted products or services to nonprofit clients, donors, or community volunteers.
• Donate a portion of your in-store or online sales for a limited time
• Provide mentoring or work experience opportunities in collaboration with your local high school, technical school, university, or community college.
• Offer your expertise “pro-bono” by accepting a seat on the board of directors or local advisory board.

However you decide to proceed, always remember that each party has something significant to bring to the table. Agree to work collaboratively and share your strengths with each other to achieve a common goal. Who knows? In addition to increasing your profits, you just might make life better in your community as well. Good luck and happy giving!

If your product or service benefits a great cause, contact the Gift Therapist to find out more about the Gift Therapist Seal of Approval.